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Notes from the work

Practical writing on search, paid media and building for the web — what we test, what we change and why.

SEO Internal links are the cheapest ranking lever you own Before paying for more content or more backlinks, fix how your own pages point to each other. A practical method for sites of any size. 5 min read24 Sep 2026

Digital Marketing Stop optimising for the conversion the platform reports Ad platforms grade their own homework. How to build a measurement setup that judges every channel on the same evidence. 5 min read2 Oct 2026

Web Development How to choose a CMS your editors won’t fight CMS decisions are usually made by developers and paid for by editors. An evaluation method that puts the daily user first. 5 min read8 Oct 2026