Paid search · Paid social · Email
Digital Marketing
Paid search, paid social and email run as one budget, judged by the revenue that shows up in your own systems.
What’s included
Everything in scope, written down
- 01
Channel planning
A budget split based on payback period and margin by channel, revisited monthly as the data comes in.
- 02
Paid search
Search and shopping accounts restructured around profitable queries, with tight negatives and bidding fed by real order values.
- 03
Paid social
Prospecting and retargeting with a steady pipeline of creative tests, so winning ads are found rather than assumed.
- 04
Lifecycle email
Welcome, post-purchase and lapsed-customer flows that turn one-off buyers into repeat revenue.
- 05
Measurement setup
Server-side events, consistent tagging and offline conversion imports, so every channel is judged on the same evidence.
Process
Four steps from kick-off to results
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01Week 1
Audit the accounts
Spend, structure, tracking and creative reviewed line by line. You get a written list of leaks.
-
02Weeks 2–4
Rebuild the foundations
Tracking fixed, account structures simplified and a testing roadmap agreed.
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03Weekly
Test and scale
Budget moves toward what proves itself; tests that fail are stopped and documented.
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04Monthly
Report the business result
Spend, revenue and margin from your own systems, plus one incrementality read per quarter.
Who it’s for
A good fit if you are one of these
Advertisers without clear payback
Brands spending steadily on ads but unable to say which channel actually adds customers.
Subscription and SaaS businesses
Companies with long journeys and delayed revenue, where optimising for sign-ups misleads the algorithms.
Teams leaving a large agency
Marketing leads who want senior people on the account and full ownership of their ad data.
Toolkit
What we work with
- Search ad platforms
- Social ad platforms
- Server-side tagging
- Product and web analytics
- Email and automation platforms
- CRM integrations
- Creative testing frameworks
- BI dashboards
Common questions
FAQs about Digital Marketing
Straight answers to what clients usually ask before starting. Anything else, just ask.
We work best with accounts where there is enough spend to test meaningfully, usually at least a few thousand euros per month across channels. Below that, we will tell you honestly whether paid media makes sense yet.
You do, always. We work inside accounts registered to your business, and all data, audiences and creative remain yours if we part ways.
We write copy and produce static and simple motion assets for testing. For larger productions we brief your team or partners and manage the testing.
Your own sales or CRM data is the reference point. Platform numbers are used to steer campaigns, and controlled holdout tests check whether channels genuinely add revenue.
Audits begin within a week of signing. Account changes go live once tracking has been verified, normally in the second or third week.
Spend where it pays back. Stop where it doesn’t.
Book a short call and get a written view on where to start — no obligation.